Site stats are an important part of managing a website. The data can reveal strengths and weakness of your website's content and layout. This data will help with making data-driven decisions. Your RediSite has some built-in statistics that you can access and see right in the dashboard when you login. On the dashboard it will show you site visits in the last 7 (default) to 30 days as well as whether that traffic was from a Mobile Device or from a Desktop Computer. It will also display actions like click to call, form submissions, and click to mail. This gives you a visual representation of the activity level on your school website. While this is not as robust as a tool like Google Analytics, it gives you simple easy to read statistics without the complexity or technical skill level needed with other such tools.
To see more detailed statistics click the Open Full Stats Button (lower right under the statistics). In the Full Stats area there are several tabs of data to choose from:
- Overview - Shows you general statistics based on the selected date range. Shows site visits by Day and Device Type. It also includes Page views (beyond the Home page).
- Content Data - Similar to the Overview, however this will show the individual page details like pages by name and how many visits those specific pages got. It also includes average time spent on the page. Very handy for seeing what pages are the most popular with your audience.
- A page view is a single viewing of a web page. This means that any time the page is loaded by a user’s browser, the number of page views is incremented. If a user visits the same page multiple times within a single session, each viewing will add to its page view count.
- Unique page views are a useful alternative to basic page views. With unique page views, you eliminate the factor of multiple views of the same page within a single session. If a user views the same page more than once in a session, this only counts as a single unique page view.
- Bounce Rate means that a user entered a page and left it before moving to another page.
- Exit means a user arrived at a page from another page in the site and closed the site on this page, without moving to another internal page.
- Engagement - Gives a top-level and broad view of the general statistics broken down into categories
- Traffic Sources - Shows a breakdown of where the site traffic originated from, for example, the various search engines like Google and Bing. It also shows traffic originating from social media platforms like Facebook and Instagram.
- Browsers & OSs - Displays statistics about the various browsers and operating system that your visitors are using.
- Geolocation - Shows a breakdown of your site visits by country. Clicking on the Country like the US, will then give a break down by State as well.
- inSite - Will show statistics based on active Personalization Rules. For example, if you ran a Popup on your site in the given date range, you will have statistics about how people engaged with it.
To adjust the given data range click on the Calendar Icon in the upper right and set your start and end date, then Apply. This allows you to change the range of dates for the data you are seeing in the statistics presented on the tabs.
If you would like even more stats and are familiar with using Google Analytics it is very easy to also drop in your Google Analytics ID on to your site.
To add your Google Analytics ID to your Site:
- CLick SEO & Settings
- Choose Google Tools
- Paste in your ID to the appropriate spot.
- Be sure to republish your website.
Note that it can take up to 24-hrs to start seeing statistics in your Google Analytics. Rediker is not responsible for setting up or managing your Google Analytics.
Tips about Stats:
Page Visits: If you have identified pages that your visitors go to the most and or the least, you can think about how to add more visible links to pages with less traffic (if you feel they are important enough). It may also tell you what pages are of little use or importance to your visitors, you may think about either updating, removing, or combining content.
Engagement: Tells you whether contact forms, popups, or click to call/mail are being used. If the engagement is low, you can perhaps make those elements more prominent.
Bounce Rate: If a specific page has a high bounce rate (visitors enter the page and then leave before moving on) it could mean there are issues with the design or layout of the page. Consider editing and updating the page, perhaps adding some call to actions or links to other pages.
Traffic Sources: If you see that mobile views are high, be sure you are reviewing your content in the mobile view within the editor and correcting any issues you see. Also, keep content more mobile friendly like keeping text brief, easy to read, and elements easy to click on like buttons. If you are seeing large amounts of visits originating from Search Engines, be sure to review your Page SEO like meta titles and meta descriptions, and also review the headings (h1, h2, etc) you are using on your page. If social media platforms tend to be a high source for traffic, be sure to run campaigns and or create posts with links to your website on those platforms.